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Everyone’s reasons for seeking cosmetic treatments are unique. At selfologi, we know that feeling good means different things to different people.

We want you to feel good – we want you to thrive, to feel emboldened and happy, to realise your full potential. We want you to be confident – and confidence, like people, comes in many shapes and sizes.

We’re here to inform, to educate, and to help you make the right choices. We do that by only giving the best, judgement-free advice.

By helping you make an educated choice for yourself, we want you to feel confident enough to become a committed member of our community, able to return to us time and time again for advice, proudly recommending us to friends, or sharing our content on your social feeds.

And by having our information verified by doctors, we hold ourselves up to the highest standards of transparency and authority. It’s about education, honesty, and trust.

The cosmetic industry is young and dynamic and changing all the time. We’ve made a promise at selfologi to give you the understanding and knowledge you need, be it about treatments, technologies, clinics, doctors, technicians or more, so you can make the best possible decision for yourself, to feel good. Whatever that means for you.

Meet the team

Tamer Wali - selfologi founder

Tamer Wali Founder

Having started in aesthetic medicine more than 30 years ago, it’s fair to say Tamer’s part of the fabric now – a pioneer, who helped develop and grow the industry in the region.

No surprise, then, that he’s constantly asked about treatments, from his friends and people he meets from across the region. Questions such as, “Which one is best for me, which clinic and doctor should I choose, how much does it cost?”

And that’s because, for an industry that’s so complex, there’s not a single, comprehensive, trusted source that can answer those questions.

So, with Tamer’s vision, we created one – selfologi.

Rob Pye - selfologi CEO

Rob Pye CEO

What Rob Pye doesn’t know about e-commerce, isn’t worth knowing. The driving force behind beauty giants ghd and Beauty Pie, taking their online spend from inception to multimillion-dollar, global businesses. It’s a skillset that’s proving invaluable at selfologi; Rob’s meticulous knowledge has created something very special that, we’re proud to say, will change the way the aesthetics industry does business forever.

Aleksandar Dimitrovski - selfologi Marketing Director

Aleksandar Dimitrovski Marketing Director

With a master’s degree from the University of London, alongside almost 20 years of digital marketing experience working for e-commerce brands across Europe and beyond, Alex is the perfect man to lead selfologi’s digital marketing strategy.

Performance-driven, he’s all about the numbers – a veritable master of data – ensuring clinics and users find what they need, when they need it.

Mark Evans - selfologi Content Director

Mark Evans Content Director

A writer and editor with more than 20 years' experience, Mark has a proven track record across all platforms, including print, online, social media, video, and major live events.

Published in the UK, the US and the Middle East, Mark’s had by-lines in, among others, Metro, The Hollywood Reporter, BBC online, The Mail On Sunday, The Week, FourFourTwo, Grazia, HELLO!, Campaign, Portfolio, Golf Digest, Stuff, Business Traveller.

Silvia Ramenzoni - selfologi Partnerships Director

Silvia Ramenzoni Partnerships Director

More than 20 years of delivering results for businesses throughout the EMEA and APAC regions has seen Silvia rewrite the rule book when it comes to steering companies through complex development, fostering partnerships and relationships with key players along the way. Passionate about business growth, digital innovation, and people development, she’s the perfect person to work with the many clinics and doctors in the selfologi family.